One primary focus of the non-profit organization was the education for classroom material in order to teach visiting students about water conservation. The concept for this print material was developed to demonstrate the flow of water from its source in order to demonstrate the significance of by each unique character.
Ms. Smarty Pants was developed as the Water Conservation primary character to promote their educational material to children. This poster was developed to celebrate the 10 year anniversary of the non-profit organization and used as a digital media asset to promote through social media marketing campaigns.

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